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Research papers

Telecom brands

This paper looks at the status of telecom and information technology branding and communications in the global market-place. While there has been considerable progress in branding skill and communications discipline by some players it is apparent...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Author: Carol Samms
Company: Through the Loop Consulting Ltd.
June 15, 1998
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Citation

Samms, C. (1998a, June 15). Telecom brands. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/telecom-brands